Part of what made Just Enough Hip to Be Woman, BRONCHO’s breakthrough album from last year, such an engaging listen is how it embodied both a fastidious attention to detail and a DIY, slacker-rock aesthetic. It’s why we voted it among our favorite Oklahoma albums of 2014 and dubbed “Class Historian” our favorite single.
The video for “NC-17,” which premiered today over at NPR, keeps that deceptively irresistible DIY train a-rollin’ for the Oklahoma throwbacks, shot in a purposely crummy, vintage-’80s style (courtesy of director George Salisbury) as we follow an adolescent boy embarking on many a joyride around town with his mischievous elder comrades.
“The kid is a younger brother who is getting exposed to a lot of things at an early age by a group of his older brother’s friends who don’t see the need to sensor themselves,” frontman Ryan Lindsay told NPR. “I got kidnapped by my brothers and their friends. I learned a lot from those drives around town. Like, ‘if you tell mom then you can’t keep riding along.’ The video starts with him rifling through his brother’s room and hearing someone come in the house. And the anxiety he has when he’s trying not to get caught is a real thing that I experienced a lot as a kid. Always trying not to get caught.”
Check it out:
